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But 53 percent of employees say contenyt posted on their Facebook and Twitter accountsx are nota boss’s concern. That beliefd is even more prevaleng amongyounger workers. Sixty-three percent of workere ages 18 to 34 say employers have no business lookint at theironline activity. But most employees (74 recognize that using online social networks make it easier to tarnisga company’s reputation.
“With the explosive growthn of onlinesocial networks, such as Facebook and rapidly blurring the lines between professional and private lives, these virtual communities have increased the potential of reputationakl risk for many organizations and theifr brands,” said Sharon Allen, chairman of the board, Deloittw LLP. “It is importan for executives to be mindful of the implicationx of this connected world and to elevat the discussion about the risks associated with it to the highes t levelsof leadership.” Just 17 perceny of executives have formal ways to monitoer the possible risks related to social network use.
But nearly half (49 percent) of employees say such stricft guidelines would not change theidrbehavior online. More than 2,000 employed adults -- half men and half womenm -- were interviewed for the survey, as well as 500 businesse executives.
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