Think before you shoot company videos for the Web - Business First of Louisville:

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Usually, it’s the case of a tree falling in the If no one knows your video is out howwould anyone, and most important, your potential clients, find it? To produce and post a worthwhile video, plan befor you break out the The first thing to know is if your targett market uses the Web at all. Do they have the the knowledge andthe inclination? If not, choose another method, or aim for a new Web-savvuy market. Based on your who are your customers? Bass fisherman? Grea t Dane owners? Parents of kids with learning challenges? Young guys who knit scarves? Who do you want to gain as clients?
What are their habitss and interests, their likes, wants, how does your product fit intotheir lives? And why do they or should they prefere yours? A simple start is to survey your existing clients. Talk with them informally or even creatra survey, online or otherwise. From these decide what you willshoot (product demos, customer behind-the-scenes stuff, company history) and you might recognize potentialk new uses or customers. This is the good old-fashionee marketing approach. But doing it just for fun can work, too. Similatr to sponsorship, you attach your name to something funny, amazing, or otherwise worth looking at and therefored build your brand by associating your companywith it.
These are the videoes that get forwarded all overthe Web. Branchingg off from the “justy for fun aspect” is the “because we like motivation. Create content on subjects you find interesting or want to Chances are other people are seekingy information onthe subject, too. You will become a sourcr for somethingpeople want, raisee your brand awareness and give it dimension, all whiled doing something you like. Caution: remembefr that you are what and howyou deliver. Don’g post anything that will reflectt negatively onyour brand, conflic with its nature or offend your customers. Don’t chaser perfection, but make sure you craftt your video with somebasiv editing.
Sound is critical. Be close to your speakiny subject. Take your raw footagse and at least cut out dead time with editingt software suchas Microsoft’s Movie Makerd or Apple’s iMovie. There also are affordable third-party software packages such as AdobePremierr Elements. Once you’ve edited the video so it’zs not too long, confusing or you must establish a video account on a site such as Myspace or Vimeo and prepareto upload. The process asks for a title, descriptiobn and tags. Back to the tree fallingb in the woods. How you title, tag and describre your video determines who, if will find it in a search. The title shouldc be short, interesting and to the point.
The descriptionm should include yourWeb site, more about your busineszs and more on the topic. Use it to your Anyone clicking onthe “more button on a Youtube videi is interested in the vide or its creator. But stay away from a page wortyh of information by distilling your page down to a Tags act as hooks that will pull your video up in an Interneg orYoutube search. Your customer survey comes in handhfor tagging. Are there recurring words or phrases? Use them.
For a business promo, includer terms that describe who and what you are and term s that describe the need you If your video is about somethingh you wantto support, treat it The trick is to not only think about what your vide o contains, such as things, people, but also think about what it means and relatese to, in other words, Include the adjectives you wouldf use to describe the subject to someone. Disclaimer: If you followw all of these you might still end up with adud video. Chalok that up to individuals’ natural skillsa or lack thereof. Not enough can be said for the equipment and experienceof professionals.