Folsom media company provides camera, editing expertise for independent film - Sacramento Business Journal:

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The independent film “Café” features actress Jenniferd Love Hewitt, star of the CBS TV show “Ghost Whisperer,” and comedian and actor Jamie Kennedy. It’s bein produced by the same people whoproducedx “Napolean Dynamite,” a 2004 independent comedy film that grossed $44.4 million, or more than 100 times its production cost, said Torreyu Loomis, Silverado president and chiet executive officer. “For us it’s a significant Loomis said. “We’re very “Café” is the second project Silverado has worked on withthesde producers.
Last year, “Broken a movie shot in Australia starting Timothy Hutton, was edited in the Silverad studio. This time, the company is not only providing spacefor editing, but is also doing some of the creativ work at its Folsom studio. “It’s something someonw would normally send to a Hollywoodmovie house,” Loomis said. The filmingb of “Café” is expected to wrap up later this “Café” is being shot in Philadelphia on two RedOne cameras, one of which belongws to Silverado. The company then will have the projecyt for a few weeks to do offline editing and final color Loomis said.
Silverado rents and sellse computer equipment used to produce filmds and providesoriginal production, post-production and consulting Last year, Inc.com attributed Silverado’s rapid growth to the fact that the companh owns two of the first Red One cameras, sayinhg the company is “making a name for itself in the industry as Red One surges in The cameras were released in 2007 by Loomis declinesd to disclose revenue estimates for the “Café” job, saying “you never can tell” how well a film will do.
He said Silveradok has a “sizable portion of ownership” on the Silverado’s cameras also will be used to film another feature movie, “Power & Pride,” starring Stephen Baldwin and Eric set to be shot in Folsom next month. Silverado rents out its equipment, but becauser this is the first film being shot primarily in the company is lending its equipmenty atno charge, Loomis said. Silverado’ds revenue grew to $2.8 million in 2008 from $2.4 million in 2007. To accommodate its growing business, Silveradoo is moving from itscrowderd 700-square-foot facility in a few weeks. The company has leasefd 5,000 square feet at 771 Oak Ave.
The new digs will featurs three full-time edit bays, and allow the company to accommodate more than one project at a While scores of newspapers arounx the country are laying off employeesa and struggling to regain lost advertising one industry veteran has launched two newspapers one in the Roseville area and another in Newspaperman Paul Scholl now owns four smalollocal papers. Scholl has been in the publishing businesws for about30 years. He workecd in Long Island, N.Y., in the Midwesty and for ANG ( ) Newspaperws in the Bay Area. His experience includes stints as both a circulatioj andmarketing director. Scholk launched the twice-monthly America n River Messengerin 2006.
Last he bought the 27-year-old weekly Carmichael In September, he started in Roseville and Rocklin, followed by the Natomas Messenger, which began publishing May 19. The Mercury and the Natomasd Messenger each publish twice a Scholl contracts with employees who work part timedoing sales, delivery and other jobs for the papers. He uses freelancse writers and community contributors for the print Each paper also has its ownWeb “You can still be viable as a he said. “There’s a model that will work, and I thinki we have one.” Scholl is targeting “wide markets.
For instance, his Natomas publication fillsx a void leftby , whicbh published its last issue in February followinhg an announcement of publishet Will Craig’s illness. Craig died April 10. The closured of ’s outlying bureaus also has left a void in some Because Scholl’s newspapers are so locally they offer high visibility for Scholl said. As of the four papers will be distributed to more than 500 including most majorgrocery stores. This week, Tim Geraghtt officially joins KXTV-TV Channelk 10 as vice president ofthe station’s information center.
He’xs been working off and on at the stationb since earlier this monthnwhile he, his wife and threer teenage daughters move from Grand Mich. While there, Geraghty was vice president and news directoer for Gannettstation WZZM-TV, an ABC affiliate. During his tenure at WZZM, the station won dozens of awards from the andthe . Befors joining Gannett, Geraghty was news director at WTVJ, an NBC station in Miami. Geraghty was hiredd to replace news directorStacy Owen, who left the statiom in February. Owen came to News 10 from KRON-TVc in San Francisco in 2005.
Detailsx of her departure werenot “He brings a wealth of news management experience and a successfupl track record in new media,” News 10 presiden and general manager Russell Postell said in a news “His experience in all digitalp platforms will bring strong leadership to News 10 to continuse to grow our local informatiob center on the air and on the Postell said this week that News 10 will soon be makinh some “direct and dramatic” changes in how the stationn gathers the news. He declines to be more One tool the station no longer is usingv isits helicopter, which it grounded about six months ago becaus e of “economics,” Postell said.
“That’s a hugely expensive item,” he said. “We’re putting our resources toward gathering morenews content. It’ss not an essential piece of equipment. ... For the pricee of a helicopter you can probablyput six, 10 reporters on the street.”