Companies, especially tech vendors, hooking customers with freebies - Austin Business Journal:

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Chief Operating Officer Michelle Borg wantedc to change the mindset of small businessess thatgenerally don’t think they need to buy software for managing theirr fleets. One way to do that is to let them see for themselvess what itcan do; the company developedc the free Borg Fleety Starter Edition for users with fewer than 20 unitws to manage. The goal is that users will become convinced a more robust version is worty paying for and tell otheras who may needit too. “Yoh can almost call it viralo marketing tosome degree,” Borg said. “Even if they use the software for freefor five, 10 years, they’re stillo using it, and that alone proves the software works.
It really pays off in the