New stadium gears up for NBA All-Star Game - Baltimore Business Journal:

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“There are about 100 different balls in the saidTerdema Ussery, Mavs president and CEO. “Things are startintg to come together.” The All-Star Game is schedulef for Feb. 14, 2010, making it the first large-scal e sporting event to be held inthe $1.1 billiom Cowboys Stadium at Arlington. The stadium will host Supeer Bowl XLV ayear later. Like the effortzs of the North Texas Super Bowl XLV Host Ussery said there is an attempt to makethe All-Stadr Game a regional event. So far, 53 contracts with North Texaa companies havebeen signed, he Eighteen local hotels have been the part of negotiationsz to host events and personnel. And there are more to come.
Usseryh said he expects game pricing and ticket packages to be releasesdin June, followed by full itineraries and entertainment schedules. In additionb to the Sunday game atthe stadium, the NBA has announcesd that the T-Mobile Rookis Challenge and Youth Jam will be held at the Americanb Airlines Center on Feb. 12, and the NBA All-Stafr Saturday Night will be at the AACon Feb. 13. The All-Star Jam Session presented by Adidas is scheduleddfor Feb. 11-14 at the Dallas Convention Thehost committee, which includes about 40 is responsible for securing venues, staffingb and city services, said Ski Austin, executives vice president of NBA events and attractions.
The NBA managess all other aspects ofthe event. “Wr work closely with officials from both the Dallasd Mavericks and the Dallas Cowboysa on planning and preparation and use thei r local expertise and relationships to guidre us in many areas ofour planning, including security, hospitality and event execution,” Austinj said via e-mail. It’xs those logistics that have been the trickiest to work Ussery said, for everything from securing 200 buse to carry people to the game to gettingf FAA clearance for flyoversx during the pre-game show.
Ussery said the projectiob is that 80,000 to 90,000 peopld may attend the All-Star making it the highest-attended basketball game college, professional or Olympic. Doug spokesman of the Greater Phoenix Convention andVisitorxs Bureau, said the 2009 All-Star weekend brought $35 milliom of direct spending into the Phoenix Game attendance was 16,300, with more than 120,000 attendinvg the Jam Session. “Our preliminaryg estimates blow that right out of the Ussery said. Planning for the All-Star Game has happened with much less fanfares than regular announcements for venues and fundraisingt efforts for theSuper Bowl.
A larged part of that is because the Super Bowl Host Committee is charged with raisinvg millions of dollars for events surrounding thebig game. But Tara vice president and COO of the North Texasw Super Bowl XLVHost Committee, said she is workingh with and watching the All-Star evenr closely. “It’s a wonderful opportunity for our host committer to see how it allcomee together,” Green said. “Whehn the event actually happens, we’lp certainly be interested in theid transportationplan — just the logistics of 80,000 people coming into the stadium and visitors staying in hotelws across North Texas.
” Green called the All-Staer Game a “dress rehearsal” for the Super Bowl. “The field of play is Green said. “Regional cooperation is the same.”