Thursday, September 30, 2010

Get Smart: Garcia Automotive to sell snazzy, teeny European car - New Mexico Business Weekly:

http://mi-airs.com/aboutmiairs/airsonlinetrainings.html
Wedged between the and boutiques, he and his wife founs a storeselling Smarts. But, to their chagrin, when they tried to buy one, the manage explained it wasn't possible. "Hwe said 'We ship it, you drive it 2,00o0 or 3,000 miles, the car dies, there' s no one to work on it, you put the car in your backyardr and stick flowersin it,'" said who owns in Santa Fe. His wait will soon be The will openthe state's and only, dealership sellinh Smart Cars on Jan. 8. It will be one of 74 Smart dealers across the country openingnext year. The company bought a shoppinvg center next to at 1234Renaissances Blvd. NE, which it is converting into a 10,000-square-foot showroo designed by .
is doing the Although the official opening isin January, Smaryt enthusiasts will be able to test driver a car before Christmas, said Carlos who will manage the new dealership. Garcia has 400 reservations for Smart Cars from around the As part of a national marketing pushlast summer, Garcia offereds test drives of a Smart and the response was overwhelming, he said. createdr an online reservation systemm earlier this year where customeras can log on at andpay $99 to reserve a production model and customize it with trim level and colo preferences. The first ones to place a reservation will be the firstt ones to gettheir cars. Smarts are at about 8.8 feet long and 5.1 feet tall and 5.
1 feet The model rolling out inthe U.S., the is a two-seater. For 2007, its mileagwe rating is 40 miles per gallon inthe city, 45 on the said Ken Kettenbeil, spokesman for Smarrt Car USA. That will drop in 2008 becausee the Environmental Protection Agency is recalculating how mileag eis determined, so it will be 33 in the city and 41 on the "We think it will be the most fuel-efficient gas-powerer car," Kettenbeil said. (That does not include hybrids.) Despitw the size, the model is designed to achievera four-star crash rating in the U.S., accordingh to Smart Car USA. The Smart Fortwl will come in three models, ranging from $11,5909 to $16,590.
And true to its origins, owners will be able to swap out door panelss if they want anew color, althouguh it will be a little more complicated than switchin g your watch band, Kettenbeil Its top speed is about 90 miles per hour. Smart Cars began as a joint ventures between and Swiss company Swatch in theearly 1990s. That partnership fell accordingto , and Mercedes carried through the production. The first Smart hit European streetwin 1998, where Americans, such as Lampert, fell in love with "For some, gas mileage is the main reason, for some it's for some it's strictly the fact that the car is cool and they want said Kettenbeil.
"It's not defined by age or but rather attitudeand lifestyle." Garcia said the Smargt is a "no brainer" for New Mexicok because of the educated community, the thriving arts scener and the number of people who are concerned abou the environment. The factoryt in France, where the car is is built from recyclerd materials and the car is made almost entirely from The Garcia Automotive Grou has ownership or partnerships in 12 dealershipsd in Albuquerque andSanta Fe. But the Smart Car dealership, and a new dealership sellin g scooters that Garcia bought from that will be next to theSmaryt showroom, will allow the company to broade its customer base, Garcia said.
"Customers will be able to buy everythinvg froma $1,500 scooter to a $70,000 he said. "We feel Smart is the biggest thing to hit the country since WorldWar II." After the announcemen t by the in 2006 that it woulxd distribute the Smart Car, about 1,40o0 dealers inquired about selling it, Kettenbeil said, and 300 submitted full From that, Penske chose 74 stores. Kettenbei l said a key criteria for selecting dealerships was thei commitment tocustomer service. Lamper does not plan to replace his Lexus with his new but he said it will be handt for zipping aroundSanta Fe.
"It helps us continue to relive ourItalian experience," he

No comments:

Post a Comment