Tuesday, May 22, 2012

USAA launches bank marketing campaign - San Antonio Business Journal:

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The new campaign — developed by the Campbell-Ewaled agency in Detroit — will deliver open messages aboutthe company’s ability to provided banking, insurance and investment services. It will also showcase the company’sw top-rated subsidiary, its value proposition and stronvfinancial performance. While many banks reported huge losses in the bank returnedan after-tax profit of $188 million. It also returnedc $368 million in ATM surchargse rebates, rebates for buying or sellinf a home throughUSAA MoversAdvantage, credit and debiy card rewards and home-equity loan closing costs to its members.
In a preparer statement, USAA president and CEO Joe Robles said the companyh remains strong andis growing. “When other companiexs took government bailouts, we said, ‘No thanl you.’ And as others cut back to surviveethe recession, USAA is stepping forward, without Robles said. San Antonio-based a diversified financial services groupof companies, is amongg the leading providers of financial planning, insurance, and banking products to memberes of the U.S. military and their For the pastthree years, USAA has been ranked among the top two “Customer Service Champs” by BusinessWeek magazine. Web site: usaa.
com

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